The controversy around the proposed 2013 amendments to the Kenya Public Benefits Organisations Act revealed poor public understanding of the functions of non-profit and non-governmental sectors. It also highlighted the continued mistrust of civil society organisations due to a perceived lack of transparency.
Both these issues show the need for more robust communications that clearly convey impact while building the credibility of the PBO sector.
Unfortunately, local NGOs and civil society organisations often lack the time, know-how and/or resources to properly communicate the meaningful contributions they are making to society. Even among those working with the media, only a minority boast comprehensive communications strategies (of which media relations is just one aspect!).
This site is about helping PBOs bridge the information gap. In offering a mix of curated content, news and original commentary on emerging trends and issues, the intention is to stir discussion and inspire knowledge-sharing and learning.
About me : My name is Zenab. I’m a trained journalist with over ten years of communications experience that spans media relations, media production and media management. I’m passionate about a lot of things (justice, a clean environment, a great cup of Kenyan tea) but my real interest lies in helping non-profit organisations and institutions turn issues that matter into stories, campaigns and programmes that work.