Promote-Your-Cause!

NGO and Civil Society PR, fundraising and media relations

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Job alert: Communications Assistant at ILRI

ILRI seeks to recruit a Communication Assistant who will contribute towards implementing a regional communication strategy; provide support in design of program material and management of an online information portal on climate change, agriculture and food security. He or she will work closely with the communication specialist and other program staff. Continue reading

Relax and be natural.


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How to prepare for a radio interview – Part 1

We talk about social media a lot these days but radio remains the most powerful, yet the cheapest, mass medium for reaching large numbers of people in this country. From the kid in Nairobi plugged in on his mobile phone, to his shosho upcountry glued to her transistor, everyone is listening to radio.

Well, nearly everyone. A 2013 IPSOS Synovate study found 9 out of 10 Kenyans over the age of 15 listen to the radio on a weekly basis. Continue reading

Kenya Red Cross


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Why branding should matter to NGOs

What is a brand and does your NGO need one?

Is a brand a logo? Is it a name? Is it a colour? Is it a spokesperson? Think of the Kenya Red Cross. How would you define its mission? You’re probably thinking something like “helping people in times of crisis”. Why? Because the KRCS consistently reinforces this image of being the expert in providing humanitarian assistance in Kenya.  It does this consistently, throughout the year; in times of quiet and during emergencies.  Continue reading

bringbackourgirls


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Is #BringBackOurGirls working and why is big business silent?

More than three weeks ago over 200 Nigerian schoolgirls were abducted in the middle of the night by a terrorist group.

They’re still missing.

Thanks to a massive social media campaign, hope is being kept alive. Protests are being organised in various cities around the world; amplified by the voices and selfies of such celebrities as Kim Kardashian, Chris Brown and Michelle Obama. But as the world waits with bated breath for the girls to be rescued, a raging debate is taking place on the internet over  whether the almighty hashtag really has the power to #BringBackOurGirls. Continue reading

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